Brand & Business

Sustainable Business Model

Dual revenue pathways designed for accessibility and scalability in underserved markets.

Business Model

Flexible Ownership Options

💰

Direct Purchase

$635 full price, $529 after 20% government subsidy. Ideal for homestays, businesses, and government programs.

📅

Monthly Leasing

$5.99 per month. Lowers barriers for low-income households and enables rapid emergency deployment.

Cost Structure

Economics & Margins

$340

Total Cost Per Unit

~50%

Target Gross Margin

~20%

Net Margin (Year 5)

Go-To-Market Strategy

Multi-Channel Approach

🛒

2C: Digital Retail

  • Taobao, JD, Pinduoduo in China
  • Amazon for overseas markets
  • KOL partnerships on social media
🏪

2C: Community Outreach

  • Local hardware stores partnerships
  • Village workshops and demos
  • Community committee collaboration
🏢

2B: Direct Engagement

  • Trade shows and exhibitions
  • Government pilot programs
  • Partnership with solar companies
🌍

2B: Procurement

  • Emergency supply lists
  • NGO partnerships
  • Government subsidy programs